This first week back after easter has definitely been an eventful one. First day back was the hand in for Fashion, Art and Culture. Due to the extension this project had dragged on a bit, finding myself a bit bored and frustrated with how to improve the project on the whole. I managed to produce a good body of research as well as being quite pleased with my final image reflecting what I’d touched upon. My evaluation for the project included myself enjoying the freedom of this project with the idea of it being a cross disciplinary approach to fashion. I have always taken a fine art approach to my work and found this a good opportunity to take this further, having few restrictions in terms of subject area, construction and presenting a final outcome. I enjoyed exploring how much fashion; art and culture integrate, giving me room to explore my own personal response rather than working to meet a particular target market. Through researching past and present works from fashion and art disciplines I have managed to create a contemporary and innovative argument within my final image.
I chose to focus on the cultural communities/identities theme where I mixed elements of globalization through examples of traditional dress from Japan and Poland coming together to form a cultural mix representing the cross section of cultures within Britain today. The subject lacks individuality as their identity was hidden acting as the victim of capitalist control with the feeling of always being watched and controlled. This was also incorporated within a metal corset and shoulder pieces where appropriate imagery was used in conveying a negative image of this lack of individuality. This is a very literal take on the subject area, thus to communicate a clear message within the image. This negative take on contemporary society is linked to the issue of status frustration and how national identity is being lost.
I found the use of metal effective with a heavy reliance on stereotypes within traditional dress for example the kimono sleeve within Japanese culture. The use of traditional dress also allows for comparisons to be made between the past the present.
With the many elements within the subject area I have chosen to cover it was hard to bring them together coherently, although the aim for the final outcome was for it to look purposely awkward and mismatched to illustrate how globalization has allowed cultural mix to emerge- Britain itself is a big mismatch of identity.
From referring back to my original idea I have successfully kept to my argument and intention, yet allowed for my ideas to develop so I could experiment with materials and approaches. I am happy with my final image. I feel it’s an effective composition with good use of light and mise en scene. If I were to do it again I would possibly change the arrangement of the subject, with them acting more centrally to create a stronger image although a submissive subject more clearly communicates the intention of the image. I feel this can be well applied to the online gallery.
With the help of this project I have a better understanding of fashion as a professional activity, which is influenced by and reflects the society it is surrounded by. It has critical and contextual dimensions and is a reflection of social, cultural and economic situations. It could be argued that my final idea included too many elements and that I should have possibly chosen one element which I could further develop into a more coherent and focused piece. I think I maybe overcomplicated what I wanted to say, yet it can also be argued that this over complication is another example itself of the complication within society itself.
I definitely gained a lot from this project and enjoyed it on the whole, it was a good eye opener to the creativity of fashion which I want to translate into future work. I felt I managed my time well and I have successfully improved on this throughout the year. My favourite project so far!